LOGO by James Irvine
"How to design a handle for a firm of such stature? I started making sketches, but kept them to myself. In the beginning, they were strange ideas, and looking at them, I wondered if I really wanted to produce a handle like that. To tell the truth, no. Maybe the handle does not always have to play the leading role. Maybe it can be understated."
James Irvine provides an insight into the inner dialogue that designers deal with. The desire to create something unique, something different, yet at the same time something commercial, not over-designed.
"Yes, just a handle – not a flower, a spacecraft or an engine component. The simpler I drew it, the more I liked it. Then I had the idea to puff it up a little, to make it more like a comic strip."
"When Mr Olivari asked me, “What do we call it?” I said that it reminded me of the Olivari logo. Antonio said, “Then Logo it is!” "